FOLX Health, the first digital healthcare service provider built by LGBT+ people for LGBT+ medical needs, announced on Thursday that former marketing executive Liana Douillet Guzmán (she/her) will be the startup’s new CEO. Douillet Guzmán comes to FOLX Health from online learning platform Skillshare, where she served as Chief Marketing Officer. She was recognized as one of the Top 50 Marketers in the nation by Forbes in 2021.
Prior to Skillshare, Douillet Guzmán served as Chief Marketing Officer at Blockchain.com, the world’s leading crypto finance platform. In a press release, FOLX Health founder and former CEO A.G. Breitenstein said, "Now FOLX is poised to take its next big step to bring a new model of care to the whole LGBTQIA+ community and Liana is the perfect person to lead us through that next stage of growth.
“She brings critical skills and experience that FOLX needs to reach our community and drive the conversation about how to reshape our notion of health and healthcare,” she continued. Breitenstein, a serial entrepreneur and investor, will transition into the role of Executive Chair of the board.
“As a lesbian and latina, I understand the unique challenges underserved communities face - and not just in healthcare," said Douillet Guzmán in a statement. "I care so deeply about these communities and feel incredibly lucky to join a company whose values align with my own. I strongly believe in FOLX Health's mission and I look forward to helping the company realize its potential as it leads the charge to create a more equitable and inclusive healthcare system."
For more information on FOLX Health, visit their website