Just in time for Latinx Heritage Month, JZD, a lesbian and Latina-owned brand has launched at Target.
The Tea: First started in 2016 by founders Jennifer and Veronica Zeano, Jen Zeano Designs (JZD) hit it off in 2017 with their famous “Latina Power” tee, and has now launched a new collection with one of the largest chains in the United States.
- JZD is a brand known for its designs that champion Latine history
- The brand aims to also provide representation for Mexican lesbians and highlights the machista and homophobic problems within the Latine community by offering affirming clothing and accessories
The takeaway: This is the latest in a string of Target collections by queer-owned brands this year, most notably the Pride Month collaborations with TomboyX and Humankind.