JZD, a Lesbian Latina-Owned Brand, Just Launched at Target
Just in time for Latinx Heritage Month, JZD, a lesbian and Latina-owned brand has launched at Target.
![JZD, a Lesbian Latina-Owned Brand, Just Launched at Target](/content/images/size/w1200/2022/11/about-1-1640369894399-1.jpg)
Just in time for Latinx Heritage Month, JZD, a lesbian and Latina-owned brand has launched at Target.
The Tea: First started in 2016 by founders Jennifer and Veronica Zeano, Jen Zeano Designs (JZD) hit it off in 2017 with their famous “Latina Power” tee, and has now launched a new collection with one of the largest chains in the United States.
- JZD is a brand known for its designs that champion Latine history
- The brand aims to also provide representation for Mexican lesbians and highlights the machista and homophobic problems within the Latine community by offering affirming clothing and accessories
![](https://www.queerency.com/content/images/2022/11/digame-jen-zeano-jzd-scaled.jpeg)
![](https://www.queerency.com/content/images/2022/11/GUEST_948262de-2edc-4177-8482-c9da33d675b7-1.webp)
![](https://www.queerency.com/content/images/2022/11/GUEST_989fe47c-b5bc-4237-9cef-e76722936050.webp)
The takeaway: This is the latest in a string of Target collections by queer-owned brands this year, most notably the Pride Month collaborations with TomboyX and Humankind.
Further reading: